The first 2 minutes of your opening statement can make or break your case. Most lawyers go about the start of their opening the wrong way.
They begin by introducing themselves to the jury and then proceed to explain what an opening statement is and how a trial works. They tell the jury that everything they say is not evidence.
Don’t do this.
There’s a better way. Rather than start with the above, I recommend you instead jump right into your client’s story. Take your jury back in time and in 2-3 minutes, share a snapshot of the facts with them described in the present tense and referencing sight, sound, taste, touch and/or smell. Use a powerful metaphor to compliment your case theme whenever possible.
Now, in all fairness, I need to disclose that I’m getting ready for back to back trials and shot this video rather quickly. In fact, I’m a bit embarrassed about how bad my “good” opening statement is. Despite these feelings, my partner convinced me that it makes the point I’m trying to emphasize and so here you go…